Media & marketing strategy Dubai, UAE
The whole picture.
One clear direction.
I’m Tareq Al Masri, a marketing and media strategy professional with 10+ years of experience leading integrated planning across digital, social and traditional channels.
Media strategy, with the whole picture in view.
Regional perspective.
Integrated media thinking.
01 / Profile
A strategy-led
career in media.
Tareq’s work spans media planning, marketing and commerce, with experience across digital, social and traditional channels.
His CV describes a focus on developing media objectives, shaping performance-driven campaigns and aligning plans with client goals. His career has included roles in Dubai, Beirut and international freelance work.
View LinkedIn profile02 / Experience
A path across
industries.
From account management and media planning to leadership in integrated strategy and e-commerce.
Selected career milestones · 2009—present2021—Now Associate DirectorMediaplus · Dubai, UAE
Leads media strategy development and turns business objectives into actionable, multi-channel plans aligned with client KPIs.
2020—2021 Digital Marketing ConsultantFreelance · USA & Lebanon
Supported website optimization, social content and paid advertising; also updated website content and product information.
2019—2020 E-commerce LeadSaiid Kobeisy Fashion House · Beirut, Lebanon
Worked across inventory, retail trends and the online shopping experience, and developed distributor relationships.
2014—2019 Senior / Media ManagerUniversal Media & Magna Global (MCN Holding) · Dubai
Led a five-person team. The CV notes a Silver award at Dubai Lynx 2016 for the Dettol Hajj campaign and a contribution to a 2015 Reckitt Benckiser pitch win.
2012—2014 Senior / Media PlannerMediaCom · Dubai, UAE
Facilitated client and creative-team coordination; the CV highlights the regional Audi A3 launch campaign.
2009—2012 Account ExecutiveInkript Holding · Beirut, Lebanon
Built customer relationships, promoted product sales and prepared tenders for telecom-company bids.
03 / Selected clients
A range of
perspectives.
Examples listed under the Mediaplus role in Tareq’s CV.
- Epson
- Lenovo
- bayut
- dubizzle
- Capri-Sun
- Abbott
- Bridgestone
- Redtag
- Dabur
- Mered
- Crypto.com
- Abdul Latif Jameel
04 / Focus
The work behind
the work.
A foundation in planning, leadership and performance-minded marketing.
Languages English · Arabic
05 / Contact
Let’s connect
with purpose.
For a conversation, reach out directly or connect on LinkedIn.